The Shared Marketer
The Shared Marketer is a Fractional CMO. Not familiar with a Fractional CMO? You’re not alone, keep reading.
Your business needs experienced leadership to get to the next level or to start a new project. For many reasons, it might not make sense to add a Chief Marketing Officer to your organization. The cost can be prohibitive, or perhaps there isn’t enough work for a full time role. A Fractional (or Part Time) CMO is your answer. Unlike a consultant, a FCMO integrates with your team and provides expertise and executive decision making.
Strategic Marketing
Startups and small businesses need data-driven decision making and strategic plans to grow. However, these organizations are often missing the expertise needed to get to that next level. The Shared Marketer can step in to fill the gaps and kickstart growth.
Experience
Fractional Marketing means you get the skills and experience of a full-time CMO AND access to their network of marketing professionals to tackle all kinds of projects, from content strategy and execution to impartial executive marketing development.
Depth and Breadth
Fractional Marketers fill their plate with a handful of companies with varying needs across diverse industries. This equates to gaining new expertise at a fast pace and creating innovative strategies to all.
Leadership
Many businesses have made it as far as they can go with a junior staff; The Shared Marketer provides guidance and maturity to existing teams.
Reasons You Need
The Shared Marketer
As companies grow, so does the need for expertise and leadership. Good leadership. The Shared Marketer is a great solution to gain the marketing leadership needed with a lower level of cost, commitment, and risk.
Start Up Budgets
Startups and small established business are often in need of marketing leadership but limited with a small budget. The Shared Marketer offers an affordable entry-point for early stage companies.
Balance
Not every marketing team can be strong in every area. A fractional marketer can step in to round out the collective skillset to enable more informed business decisions that drive revenue and growth.
Interim Needs
During times of organizational change a marketing executive may be needed to quickly step in while a talent search is conducted or to fill a seat during a leave of absence. A fractional CMO provides quick-relief for marketing needs and pain points.
Transformation
As companies evolve, marketing transformation is needed to adapt to new channels and create digital strategies, tools and tactics. The Shared Marketer can guide late-stage companies in marketing transformation.
We would love to hear from you!
